In the midst of all the eccentric electric bicycles in the market, either equipped with frighteningly powerful motors, or capable of hauling a dizzying amount of cargo, it's always nice to see simplistic e-bikes that focus on no-frills mobility.

We've seen quite a few hit the market recently, with the likes of the Ponomarets Series 1, an ultra sleek and streamlined e-bike designed to offer an exclusive and bespoke look and feel. Coboc's Vesterbro also comes to mind as a dapper commuter e-bike with a retro-inspired design. This time around, French brand Le Vélo Mad has unveiled two new e-bikes in time for its fifth anniversary. Along with the two new e-bikes, the Normandy-based company has also changed its name to simply Velomad – much easier to read and pronounce, especially for folks who don't speak French. 

French E-Bike Specialist Velomad Debuts Two Elegant Urban E-Bikes

As for the bikes themselves, Velomad has presented Elite versions of its Urban and Sport Electric bicycles. Let's kick things off with the Urban Elite. Rocking a Shimano Steps E6100 motor providing 60 Nm of torque, the Urban Elite has a 504-watt-hour battery, offering a range of up to 112 miles in Eco mode. Three assistance levels are available, and the bike features a Shimano Nexus 8 eight-speed gearbox integrated into the rear hub. Braking is handled by Shimano MT200 hydraulic discs. It comes with mudguards, a luggage rack, lighting, and a kickstand. It rolls on 28-inch wheels fitted with Continental Contact Plus E-Bike tires.

French E-Bike Specialist Velomad Debuts Two Elegant Urban E-Bikes
French E-Bike Specialist Velomad Debuts Two Elegant Urban E-Bikes

Moving on to the Sport Elite, this bike is a sportier model, and incorporates a step-over frame as against the Urban Elite's step-through frame. It shares the same performance components as the Urban Elite, a Shimano Steps E6100 motor and a 504-watt-hour battery pack. Information is accessible via a Shimano SC-E6100 control unit, where riders can easily toggle and access settings. Unlike the Urban Elite, the Sport Elite gets a SRAM 10-speed rear derailleur, giving riders more gear ratios to choose from while pedaling. 

As mentioned earlier, Velomad is a French company headquartered in Normandy. All of its bikes are developed and designed in France, and manufactured and assembled in Portugal. The frames are sized in S/M and L/XL, and are offered only in one sleek black colorway. Both the Urban Elite and Sport Elite retail for 3,190 Euros, or the equivalent of $3,419 USD. 

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